Among all the different ways of driving traffic to your website, writing and submitting articles is the most powerful tool for increasing your website traffic and thereby boosting your Online sales.

So… how is it that writing and submitting articles can be so powerful in driving traffic to your website?

1. Articles allow you to become an expert in your niche. By writing high quality informative articles in your niche, you become an expert. You also build trust and confidence in your prospects. Because you are seen as an expert, your customers will feel confident in buying from you, thus increasing your Online sales.

2. Articles are a very cost-effective method for driving traffic to your website. You can create your own articles or you can hire a ghostwriter to write some articles for you (and this can be done very inexpensively). Your articles can then be submitted to a number of article directories. There are tools available that will automatically submit your articles to many directories, thus increasing the number of links pointing back to your website (“backlinks”).

3. Articles become viral, and as a result are very powerful in driving traffic to your website. At the bottom of all your articles, you can place a resource box (which shows your website URL). Your articles will be published by many directories, websites and E-zines… along with your website URL. Simply writing articles and submitting articles creates a viral power with many websites having your website URL on their sites.

4. Articles deliver long-term results when it comes to driving traffic to your website. Unlike other types of advertising that bring short-term results, articles will continue to drive traffic to your website for a very long time. Your articles are all archived in article directories, allowing anyone to read them and then to visit your website. Your articles can generate thousands of permanent backlinks to your website.

5. Articles help get your website indexed by the search engines, resulting in more traffic being driven to your website. Writing and submitting numerous articles to article directories is a very powerful means of making your website visible on search engines. By including keywords in your articles, when people are looking for information related to your niche and type those keywords, your articles and website show up in search engines, thereby driving tons of traffic to your website.

Among all the options out there for driving traffic to your website, article marketing remains the most powerful tool, bringing in long-term results

While you can submit your article manually to article syndication sites, using an article submission service will save you time and money that you could use to generate more content or do other useful tasks. An article submission service performs the routine and time-consuming work of submitting your article manually to many sites for you, finding the best sites to place them. Using these services also helps you generate increased traffic to your site by increasing the chances that your article will get good search engine rankings. And increasing your web presence through article directories helps build your reputation as an expert in a particular field or subject. Two of the most prominent article submission services are Submit Your Article and Unique Article Wizard, which offer their services for a monthly fee.

Submit Your Article distributes eight of your articles at a time to hundreds of article directories and even allows you to rewrite your articles slightly to ensure that every directory gets a unique version of the article. This feature is called the Article Leverage option. When you select this option upon submitting your article, you are asked to submit several variations either through sentence spinning or paragraph spinning. You can even vary the resource boxes you include with the articles through the Resource Box Manager in which you store several of these and select the one you want included by selecting from a list. And you can schedule the distribution dates of your articles and even set a distribution rate to effectively time your Online Marketing campaign.

Unique Article Wizard (UAW) also submits to hundreds of sites with a single mouse click, including blogs that can automatically receive articles from UAW by downloading their plug-in. UAW also reports on how many directories your article is being submitted to and recommends how many sites you should submit to in a day to ensure the effectiveness of your link-building campaign.

In order to ensure that each directory gets a unique version of your article, UAW requires you to write three different versions of each paragraph, which the site then combines into a variety of unique articles that it distributes; you can also spin the resource box and title, as well as the anchor text and links, and even ensure that the article goes out under one of several author names or pen names. You are also asked to select different categories and different keywords for your article to ensure that it achieves the widest possible distribution. And, UAW allows you to schedule the release of your articles according to the requirements of your Online Marketing campaign, which the software will allocate automatically.